In the 21st century, design must conceive products beyond its materials, shapes or processes. A design with life in the center of the process. A design that seduces humans to think and provoke actions Omar Ramirez. I.D. I firmly believe that the next step in the Industrial design development as a discipline is to think, envision, and propose around the relationships between the user, the context, and the product. Now that technology, production and communication barriers are easier to manage, the goal of an industrial designer is to inspire and provoke the user to perform actions that fulfill his desires, or necessities. That actions and its quality represents the value of the design.